Thursday, June 17, 2010
Twitter Promoted Trending Topics
The challenge here is that I think this works really well for top, known, brands, less well for the long tail advertisers, but that's okay.
They need to keep this as a facility for premium brands - there's enough to go around to prove this out.
I could easily see Twitter creating a dashboard for top brands that display organic trending topics and give them a chance to get in the game with a large buy.
If you ran the spend for Disney and got an alert that said "Toy Story 3 is a trending topic - promote this now" - you can easily see how that can build upon these non-organic (promoted) trending topics.
This also needs to be added to the Twitter API so all clients can display these. The question is, will those clients want a cut to display promoted tweets?