It's amazingly cool that the folks at chumby basically created a chumby emulator as a shareable embed. It can actually load your real channels, so it's basically mirroring what is seen on the actual device.
It's difficult to make a business selling hardware, but this is a great viral tool that hopefully will make them successful. (btw, I have no other interest in this company except that it's a cool product, and I want it to succeed!)
(you may have to click through from RSS to see)